Saturday, 9 November 2013

Target unveils clothing collection of award-winning, Mélissa Nepton



by Nancy Snipper


It was an affair to remember as wine flowed into the glasses of spectators seated on beautiful white Baroque-styled high-back sofas and slick, gleaming white chairs to feast on delicious appetizers served and catered by Java U while witnessing the new collection by fashion designer Mélissa Nepton. Her foxy-styled black and white patterned clothes were displayed on the lovely bodies of young female models. Her fashions are simple, yet suggest casual chic and devil-may-care comfort. Lots of flowing stuff with one clingy shiny dress number too. I like her simplicity which brings focus to the outfit she designs.

The event was held in the gorgeous, St James Theatre in Old Montreal.  The Models were standing on the high balconies overlooking the round arena –onto which they soon descended to show off  Nepton’s 2013 Capsule Collection. This was a dramatic way to start off the evening, and they all looked like ingénue Juliets from Shakespeare’s romantic play.
Nepton was selected from five finalists to garner the Target Emering Designer Award which is linked to the Designers Fund, a joint initiative of Groupe Sensation Mode and Fondation de la mode de Montréal. The contest held by Target to open up its Quebec store offered a prize of $25,000 and the in-store display featuring the winner’s line of clothes. 
“I created this collection by keeping in mind what urban, modern women look for: style, accessibly sophistication and comfort. For me, fashion is an expression of confidence and femininity that should be rooted in comfort and practicality,” said Nepton who studied at Montreal’s École Supérieure de mode and École Nationale supérieure des Arts Décoratifs de Paris. She made inroads with her label in 2009 after participating in Quebec’s version of Project Runway.  
Now her clothes will appear across Quebec in all Target stores.

She created an exclusive collection just for Target’s store. What I also liked about her designs was the price range: $39-99-$69.99.
Mélissa Nepton